For The 2022 Hub Minneapolis Leasing year and for August's new resident move-in, I needed to create an informational flyer to help orientate new residents to their new environments. Most residents of which are moving out of the house for their very first time! My experience as the Hub's leasing agent and as a graphic design professional made me a great candidate for this task. Keeping on brand with the corporate assigned theme, You Belong Here, an old-school polaroid and color scheme, and using collateral provided, I created an easy to navigate, simple residency guide for guests to reference throughout their stay at Hub Minneapolis.
The task at hand was to design a sticker that could be given to anyone who walked into the leasing office. This means a sticker that would be desirable to not only residents, but our families, friends, and prospects. Creating a sticker that ties to the property, the city of Minneapolis, and the Hub on campus brand. As a result, I came up with a solution that puts the main focus on Minneapolis (MPLS) and a second focus on the Hub logo. Something that everyone can be satisfied with.
This graphic was created with the Adobe Creative Cloud suite.